Sarasota Business Networking - A Marketing Strategy for Small Businesses

Building a business in Sarasota? It’s time to learn the power of networking.

Whether you’re an established company in the sun coast or looking to start a new business, there’s no time like the present to join a Sarasota Business Networking Group. But in a sprawling metropolitan area like Sarasota that ranges from Bradenton to Venice, it can be hard to know which networking opportunities will be valuable for you.

Often, it’s best to start with a group of like-minded professionals who are already a member of a business networking organization. From there, you can learn from other business owners about other networking opportunities and great events.

Ready to join a Sarasota Business Networking organization, contact us today and we can introduce you to our business networking system.

In the meantime, here are some additional considerations as you develop your networking plans.

The following steps are a useful guide to start a Sarasota Business Networking effort:

  • 1. List out your ideal customers, their characteristics, their interests.
    Produce a plan of how you want to showcase your business. The venue dictates placement: For example, a speaker might use twitter; a graphic artist may use a Google+ circle. What devices will your demographic use most often? A tablet? A mobile phone?

  • 2a. If you are a B2C business, ask yourself:
    Where do my customers hang out?
    Where do they shop?
    What are their habits?
    What is their income range?
    What is their age range?
    What is their gender?

  • 2b. If you are a B2B business, ask:
    What companies will use my product?
    What are their annual gross sales?
    How many employees do they have?
    What are their biggest challenges?
    How does my product or service benefit them?

  • 3. Get on the internet and locate some Sarasota Business Networking groups that have the most characteristics you have discovered about your target market.

    For example, if you are selling upscale “doggie tiaras”, your target market is probably zillionaire men and women between the ages of 24-70 and business owners who own dogs, shop at Whole Foods, Trader Joe’s, drive Mercedes Benz and attend events at their private country clubs.

    Install a website with analytic tools to determine what works, what doesn’t; click counts, where should your ad appear or not appear? In a Forbes magazine article on the importance of a good web design, contributor Mike Myatt says, “The Holy Grail is found in nesting great content within brilliant design. Don’t think ‘either/or.’ Think ‘and.’ Being found is nice, but it’s the experience and engagement that occurs (or not) that really matters. There are many ways to get eyeballs to your content, but what really matters is what happens when you get there.”

Barter exchange members work to get you there. Whether businesses trade within the barter community or send referrals through social media, barter members use alternative currency to build businesses and enlarge Web footprints. Business, indeed, is booming.

With hundreds of cardholders locally and over 500,000 businesses through our network, IBE Barter Exchange in Sarasota is helping local businesses increase sales, build customer loyalty and tap into new markets while conserving cash -- All by bartering goods and services within the IBE membership network.

To learn more, give us a call today: Phone: 941-955-6100